Zhao, J., & Ferran, C. (2016). Business school accreditation in the changing global marketplace: a comparative study of the agencies and their competitive strategies. Journal of International Education in Business, 9(1), 52-69.
Abstract
This paper aims to examine current trends in business accreditation by describing and comparing the major international business accreditation agencies (Association to Advance Collegiate Schools of Business, European Quality Improvement System, Association of MBAs, Association of Collegiate Business Schools and Programs and International Assembly for Collegiate Business Education), and analyze their recent market expansion strategies (development and penetration using Ansoff model) as they compete for the schools seeking initial or continuing accreditation.
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